Wedding dress costs in the UK: what to expect

Planning your wedding dress budget can feel like a guessing game. Prices vary widely, and it can be hard to know what is realistic before you start booking appointments. This guide gives you a clear picture of average UK costs, what affects the price tag, and how to plan for extras such as alterations and accessories. You will walk away with a calm, confident plan for your dress budget.

What is the average cost of a wedding dress in the UK?

In the UK, many brides spend between £1,000 and £2,000 on their gown. This is a broad average, and you can absolutely find beautiful options for less, especially if you explore ready to wear or sample gowns. At Anne Whittaker Bridal in Lancashire, our in store collection typically ranges from around £600 to £1,750, which gives you a helpful reference point if you are starting out.

Think of the average as a guide, not a rule. Your ideal dress could sit below or above that number depending on fabric, designer, and custom touches.

What influences the price of a wedding dress?

Several factors shape the price you will see on the tag. Understanding them helps you prioritise your budget and avoid surprises.

• Designer and label: Well known or couture designers sit at the higher end due to brand prestige, limited collections, and intricate craftsmanship. Boutique curated labels often offer comparable quality at more approachable prices.

• Fabric and construction: Luxe materials such as mikado, crepe, fine lace, and hand placed appliqués add cost. Structured bodices with boning, internal corsetry, and built in support require more time and skill to make, which increases the price.

• Detail and embellishment: Beading, sequinning, 3D lace, detachable sleeves, and custom buttons increase labour and cost. Minimalist gowns can be less expensive, but high quality tailoring still matters for a sleek finish.

• Made to order versus off the peg: Ordering a new gown in your size will usually cost more than choosing a boutique sample. If you are flexible on size and willing to tailor, a sample can be brilliant value.

• Timeline: Rush orders may incur fees. If your wedding date is close, consider off the peg gowns that you can tailor quickly.

• Size range and support: Dresses designed with enhanced structure for curves, such as extra boning and supportive construction, often use more materials and skilled tailoring, which can affect pricing.

  
  

How to set a realistic dress budget

A practical way to plan is to set a dress budget, then reserve a separate pot for the finishing touches. Here is a simple framework that works for most brides:

• Dress: 70 to 85 percent of your gown budget

• Alterations: 10 to 20 percent

• Accessories and extras: 5 to 10 percent

If you fall in love with a gown at the top of your budget, consider simpler accessories or a sample purchase to balance things out.

Do not forget alterations

Almost every dress needs some tailoring for the best fit. Hemming, taking in or letting out, adding cups, adjusting straps, refining the neckline, or creating a bustle can all be part of the process. Alteration costs vary with the complexity of the dress and the number of fittings required, and are always quoted after an in person assessment. If you would like to learn more, explore our service for wedding dress alterations to understand what is involved and how to plan your timeline.

Accessories and the “hidden” extras

Accessories are the finishing touch that bring your look together. It helps to budget for:

• Veil or hairpiece, choose a style that complements your gown’s fabric and detail

• Belt or sash, a simple belt can create beautiful definition and a bespoke feel

• Underskirt or hoop, some skirts flow better with structured support

• Shoes and jewellery

• Steaming, pressing, and secure storage prior to the day

If your gown has a full skirt, hiring a hoop can be a cost effective solution. Some boutiques also offer steaming and packing services for travel, which protects your dress and saves you time.

How to save without compromising style

You can absolutely find a dream dress that respects your budget. Try these strategies:

• Prioritise silhouette and fabric: Decide where to invest. If you adore clean lines, choose a high quality crepe or satin and keep embellishment minimal.

• Ask about samples: Sample sales and ready to wear options can reduce costs and shorten your timeline.

• Consider flexible payment plans: We offer instalments so you can secure the gown you love while spreading payments.

• Keep alterations simple: A great base fit reduces the need for complex changes. Your stylist can help you choose a size and silhouette that align with your body and your budget.

• Be open minded: Try a mix of A line, ball gown, and fit and flare silhouettes. You may find a stunning option you had not considered.

If you are still exploring styles, browsing a curated collection of affordable wedding dresses can be a helpful start before your appointment.

Timelines and appointments

Most made to order gowns take several months to arrive, followed by fittings. If your date is close, look at off the peg choices that can be tailored quickly. At Anne Whittaker Bridal, we operate by appointment for a calm, one to one experience. You will try on a range of silhouettes, talk through your budget, and create a clear plan for fittings. We also offer secure storage, professional steaming, and day before wedding collection.

What about bridesmaids and flowergirls?

While your dress is the star, planning for your bridal party helps you budget realistically. Bridesmaid dresses typically sit between £199 and £260 depending on the style and fabric. Coordinating colours and fabrics early ensures smooth ordering and fittings for everyone. If you are gathering ideas, take a look at our selection of bridesmaid dresses for inspiration across sizes and shades.

Quick budgeting checklist

• Set your top line dress budget, then reserve 10 to 20 percent for alterations

• Ask your boutique about sample options and payment plans

• Try a variety of silhouettes to confirm what flatters and feels comfortable

• Plan accessories early, especially if you want a cathedral veil or bespoke touches

• Book fittings as soon as your dress arrives to allow time for adjustments

Final thoughts

Your wedding dress should make you feel confident, comfortable, and completely yourself. In the UK, a typical spend sits around £1,000 to £2,000 with plenty of gorgeous options above and below that range. Focus on the silhouette and fabrics you love, plan for alterations, and keep a little cushion for accessories. If you would like warm, honest guidance and a relaxed appointment in Lancashire, we would love to help you explore styles, from A line to fit and flare, with thoughtful tailoring and supportive care at every step.